TWO SEVEN ONE HR
BUILDING A VISUAL AND DIGITAL IDENTITY FOR A HR START-UP
As a brand new start-up, 271HR approached SteveMash with a blank-canvas and the opportunity to build a whole new identity from scratch.
Adopting a core blue palette (known to build trust and confidence), mixed with tones of purple (for wisdom) and green to help the design stand out, a minimal approach was taken to the logo, and the overall look and feel of the design. Focusing on clean lines. a grid effect was chosen to symbolise communication and connectivity, which are important elements of human resources in a digital age.
Website: 271hr.com
CLIENT: Two Seven One HR
SERVICES: Branding, Illustration, Website
SOFTWARE: Photoshop, Illustrator, Squarespace
LOGO DESIGN
WESITE DESIGN & BUILD
BUSINESS CARD
“I started my new HR consultancy business earlier this year, and one of the key building blocks of this was a new brand and website. SteveMash made this process easy for me and I would highly recommend him. Superb design. Smooth communications process.
I love my new brand, it stands out from the crowd and connects with my audience. A job well done!”